Elan has been a successful purveyor of luxury clothing items since its inception in 2006. Incorporating international standards of stitching and quality into its clothing, it has successfully provided artful and exquisite clothing collections to its customers who have an eye for detail. Its clothing line ranges from traditional wear, whose elements are showcased in the luxury lawn and ready-to-wear, to modern elements that are part of its western-styled outfits.
Elan as one of the leading couture houses in Pakistan
Elan was founded by Khadijah Shah, who is also the creative director of the brand. She grew her passion for design from her mother, who owned a small atelier that Khadijah expanded under the label of Elan. Elan has gained enormous success over the years with its elegant designs and silhouettes and its luxury lawn is now considered the most anticipated each year. The brand has created its glamour in a short span and earned an influential place in Pakistan’s fashion industry.
Elan’s successful exhibitions and campaigns
Elan’s growth as one of the most successful haute couture brands in Pakistan has been due to its regular exhibitions at the Sunsilk PFDC Fashion Week where the brand showcases its experimental cuts and designs and has received great critical acclaim. In addition, Elan’s choice of glamourous locations together with beautiful art direction for the campaign shoots reflect the inspiration for each collection and add to the brand’s luxury aesthetics.
Experience Turkish vibes with Elan’s new unstitched Ormana E’Lawn 2021
Elan’s unstitched luxury lawn collection Ormana takes its name from a small village in Turkey. This luxury lawn is inspired by Turkey’s indigenous art and craft, which is evident in the embroidered patterns and its choice of colors. This beautiful luxury collection features delicately embroidered folksy threadwork done on Pima lawn shirts that come with cambric trousers. Paired with digital printed medium silk dupattas, these lawn outfits will definitely create a style statement for you this summer. The prices for luxury lawn start from Rs. 9,950.00.
What comes in an Ormana luxury lawn outfit?
Elan’s unstitched Ormana luxury lawn comes in a transparent zipped bag and contains:
- Embroidered front, back, and center panels
- Embroidered hem borders
- Embroidered sleeves and sleeves patti
- Dyed cambric trousers
- Embroidered trouser patch
- Digital printed medium silk dupatta
Express yourself with opulence in Elan Prêt-à-Porter
Elan’s ready-to-wear luxury pret collection has incandescent designs which are perfect for your formal occasions. Dans-la-Lumiere's collection features a range of outfits from traditional shirts, pants, and dupatta to flowy gowns and kaftans. The embroidery is rich, featuring embellished motifs, tanka, thread, tilla, pearls, and sequins. With Elan’s prêt-à-porter, you can achieve your dream of carrying a sultry silhouette on a swanky night out!
Wear your dream outfit from Elan Bridal Couture
You’d be lying if you have never dreamt of getting your hands on Elan’s magnificent bridal outfits. Elan couture is ethereal and breathtaking in its soft, dreamy colors and luxurious fabrics that are a class apart. Elan bridal couture features delicate hand embellishments with a combination of Swarovski, pearls, sequins, and filigree splayed over a flowy gown or a lehenga choli. The wedding and formal wear feature luxury embroidery over a dusky-hued ensemble perfect for your daytime weddings. The formals take 8-10 weeks to deliver, whereas the bridals can take up to 3-4 months.
Go casual yet chic with Elan Vital!
Elan Vital was introduced in 2014 as a casual avant-garde ready-to-wear diffusion line aimed towards cosmopolitan women who want elegance in their daily wear. Since then, it has produced several collections every year, the recent of all being its Luna Nuova RTW collection. It features solid-colored three-piece ready-to-wear outfits with embroidery and lace detailing on shirts and dupattas paired with dyed trousers. The price range for this collection is between Rs. 31,950.00 and Rs. 32,950.00.
Upcoming Collection – Elan Vital’s latest RTW collection ‘Jolie’
Get ready for yet another elegant ready-to-wear collection by Elan Vital. Its upcoming collection ‘Jolie’ features meticulously embroidered and beautifully tailored outfits with soothing tones. The brand has created anticipation among its customers who cannot wait to grab these ready-to-wear luxury outfits and shine this Eid wearing Elan.
Elan’s outfits are sold at Maison Elan located in Lahore and Karachi, along with other affiliate stores in various cities.
Order your luxury lawn outfits from Elan now on Hello Khan
With such high demand for Elan outfits, Hello Khan has taken to itself to provide you with all your luxury attire this season. Pick your style right now, add to the cart, and leave the rest of the hassle to us. Order your luxury Elan outfit right now on HelloKhan.com!